On Monday, PokerStars Casino launched its first TV ad campaign. The ad will be targeting digital stations and video advertising displays all over the UK.
The ad clip is 30 seconds long and features some of the most popular games that you can play at PokerStars Casino. These include online casino roulette, blackjack, and jackpot casino slots.
In 2014, PokerStars added casino games to its portfolio. Over the past two years, the casino has focused its efforts to promote casino games to its already established base of poker players. According to the company’s reports, it currently has over 105 million customers.
With the new ad, PokerStars seems to be targeting the mainstream market.
According to PokerStars DirectorSam Hobcraft, the casino has grown immensely from the time that it was launched in 2014. He believes that this was the right time to publicize the product to a wider audience.
PokerStars Casino was first introduced to the Spanish market, with the PokerStars team adding a casino tab to the company’s Spanish website. The players were presented with the option to play roulette or baccarat for real money or play money. PokerStars Casino was then launched in Italy. Later on, UK players also got a chance to play.
PokerStars was satisfied with the performance of its casino games, so the casino tab was finally added to the .com and .eu websites.
On Monday, PokerStars made a statement that the new TV ad was the first step in its strategy to grow its casino brand. The company chose this form of advertising because it has proven to be an extremely effective way of promoting gambling to UK customers.
According to a recent report by the Guardian
, £500 million of advertising funds were invested by UK-facing operators since 2012.