Marathonbet, a licensed online betting operator from the UK, has partnered with soccer club Manchester United to launch a new live online casino product.
In August 2015, Marathonbet became Manchester United's official global betting partner (excluding the US and China). Through the launch of a new real-money live online casino carrying the Manchester United branding, this partnership has now been extended.
The new casino will be offering a wide range of games, including online casino roulette games and blackjack. As is the norm, these kinds of games will be restricted to players aged 18 and over. The casino will also be offering a unique experience in terms of providing the bettors an opportunity to be playing in a Manchester United-themed environment.
The casino plans to be offering other types of incentives as well, including team giveaways, prizes, and various special offers.
The new gambling site won't be opening without a proper celebration. On Thursday night, the Old Trafford stadium will host a plethora of big names from Manchester United, including former players Jesper Blomqvist, Gary Pallister, and Andrew Cole. The celebration will mark the casino's official launch.
Manchester United Managing Director Richard Arnold is thrilled to be a part of this partnership with Marathonbet. According to Arnold, the new casino is a unique opportunity for Manchester United fans to interact with each other.
Marathonbet Head of Gaming R&D Christian Melin said that this kind of environment is truly a unique phenomenon in the gambling industry.
Manchester United hopes that the new live online casino won't suffer the same fate as the first one that they launched together with Bwin. The casino app was scrapped after just five months. The club had better luck with the free-play online gaming products that they launched, including Social Poker and Social Slots.